The Erie Time-News published an article entitled “Logistics Plus in Erie brings casual approach to corporate success” in today’s paper (and online at goerie.com). It’s a nice little article with some great photographs – and we appreciate the time their staff writer spent interviewing our team, and the “inside look” he shared regarding our company’s culture.
The piece is nicely written, but I fear the forest may have been lost for the trees in the translation. While the article talks about our many non-standard practices, e.g., extremely casual attire, lack of budgets and plans, goofy personality of our CEO, etc., it doesn’t fully connect the dots as to how and why this has all been so successful. Great “managers” have budgets and plans; however, great “leaders” are beyond these standard business tools. Mr. Berlin is one such individual. Yes, he wears a t-shirt, tennis shoes, and jeans; tells funny stories; and hasn’t read our policy manual in over 10 years – but what he does do each and every day is show emotion, compassion and support for his employees and his business. A day hasn’t gone by where Jim hasn’t preached that “Logistics Plus is the company that gives a sh*t” and that we need to show our customers that is truly the case at all times. So while our company culture may seem casual and different, it has fostered an employee base that began as 3 and is now over 350, and one that has real passion for serving its customers, growing the business, and achieving success (over $120M worth of success, mind you, mostly through business referrals and customer testimonials, and as Jim often says of our employees “finding a way to YES!”).
It is true our employees enjoy the onsite fitness center, corporate trainer and free meals; but when they’re back at their desks they are working hard – often beyond normal business hours – to support the business. They know they are fully empowered to “do what’s right” for our customers and the business, and to think out-of-the-box to get the job done. And what’s great is that they also know if they make a mistake, they’ll simply get a hug from the CEO and pat on the back (and, of course, told “now, don’t do that again, right?”). I’ve been around a lot of big companies, and you won’t find that approach in too many company policy manuals, nor will you find many companies that will go the extra mile every day for their customers like Logistics Plus does.